Social Media Management & Strategy
CASE STUDY:
The Policy Circle
At The Policy Circle, I spearheaded a comprehensive brand refresh and developed a social media strategy to align with the organization’s evolving model. Following a significant period of growth, The Policy Circle adopted a more virtual framework post-pandemic, hosting an expanded array of virtual events and webinars alongside its established regional and national programming. To support this shift, the organization sought to refine its social media strategy with key pillars focused on increasing brand awareness and driving traffic to its Policy Briefs and YouTube videos. By introducing a thoughtful, targeted video strategy and delivering high-quality, consistent content, I helped amplify their virtual programs’ reach across Instagram, Facebook, LinkedIn, X, and YouTube, significantly improving engagement and performance metrics.
Before:
Brand Refresh
dscas
After:
43%
increase in impressions
56%
increase in engagements
476%
increase in video views
483%
increase in link clicks
Consistent, High-Quality Content
As the manager of the social media team, I oversee the development, design, and execution of all of our clients’ social media accounts.
You can often find me mapping out overarching social media strategies, communicating with clients about creative direction, selecting ads, and providing guidance to people on my team. However, I’m regularly jumping behind the camera to shoot content, editing Reels, creating graphics, and writing copy too.
PAST CLIENTS
Luxury Travel
Cabo Yacht Charters
Cabo Yacht Charters is the premier all-inclusive luxury yachting experience in Cabo San Lucas.
Under my management, this account saw an over 800% increase in followers in one year.
Restaurant
Pangea Dallas
Kevin 'Chef Kev' Ashade is a French-trained culinary professional from the world-renowned Culinary Institute of America in New York. You might remember him from his appearance on the Food Network show “Beat Bobby Flay,” where he did in fact beat celebrity chef-restaurateur Bobby Flay. The menu at Pangea is an ode to Chef Kev Ashade’s favorite flavors and dishes from around the world.
Meal Prep Delivery
The Prep Kitchen
The Prep Kitchen delivers healthy, wholesome prepared meals to your doorstep, so you can spend less time cooking and more time doing what you love.
Beauty
The BAWR
The BAWR is a medical wellness facility in Bishop Arts with a focus on enhancing your quality of life through non-invasive beauty and physical therapy treatments.
Dentistry
Bright Dentistry
BRIGHT Dentistry is a top-rated and rapidly growing Colorado Springs dental practice on a mission to provide affordable luxury to all.
Entertainment
Crush it! Sports Lounge
The perfect place for large parties and casual weeknights alike, this virtual sports lounge touts an impressive menu and a delicious list of cocktails.
Influencer
Dr. Simone Ellis
Dr. Simone Ellis, social media influencer and public speaker, uses her platform to combine her wisdom about owning a dental practice with her love for entrepreneurship and personal development.