The GMCC’s rebranding efforts came at a pivotal point for the organization. After bringing in a new CEO, recovering from public mishaps, and changing their core objectives, a branding update was necessary. I replaced outdated logos and imagery across all of the organization’s platforms, including web and social media, with simplistic, eye-catching, and trend-conscious ones. In addition, all forms of communication were updated to keep the branding consistent, including social and print media.